A few months ago I joined a meetup called Nerds for Nature, which brings together technical people with a passion for the environment. While there I met the Communications Manager for the Sempervirens Fund. He mentioned needed some help with their website and I jumped on the opportunity.
While I’m still knee deep in job searching I wanted to get more experience and this came with the added bonus of volunteering for a great mission. I hike under the California redwoods that Sempervirens Fund helps to protect regularly so the cause is near and dear to my heart.
My first project was creating a page about banana slugs, which are one of my favorite forest creatures. I had so much fun putting together the page and learning more about these slimy guys. You can see my work here: That Slug Life
Sempervirens Fund uses WordPress with the Seven Stars theme. I had to get more comfortable using the Blox Content Builder, which looks like an intuitive wizard, but doesn’t seem to behave as I expected. I fumbled around a bit and found little info on the web to help. I eventually got my page layout setup and then just used the classic editor to add my content.
I was given a couple of images, a little text and the two videos to embed, but it was up to me to put those all together and add more info. I really enjoyed researching these crazy creatures and thought about the kind of information I would want to see if I was visiting the page.
Because I obviously want people to search for banana slugs and find the page I also implemented a few SEO techniques. I read Moz.com: Beginners Guide to SEO to get me started. I also signed up for Google Adwords so I could test my keywords. I had been wanting to learn more about SEO and this was a great introduction.
Volunteering with Sempervirens Fund has not only been fun, but an awesome experience in preparation for my career in web development. I’m looking forward to my next assignment which will be on mountain lions!